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Facebook Ad CAmpaigns & Landing Page

GYM OPENING

Client challenge:

The Atrium Health Club in Reading had recently spend thousands of pounds on a brand new gym total refurbishment after new owners took over. They needed to secure members quickly by offering a pre-launch discount over one weekend and then continue to run ads without discount for their first month of opening.

Wordsmith Matt’s approach:

I created 5 different Facebook ads (below) and a landing page (see images on the left hand side of this page) after interviewing both business owners about their target markets in the area and conducting local area competitor research.

Client results:

Within 3 days, we had over 1,000 clicks to the client’s landing page, with Cost per Click of just £0.13. That has translated into many members signing up before the gym’s launch, and then more members signing up during their first month with ads continuing to run without discount.